Check out everything that’s happening in the world of Seven Fortunes.


Chances are you haved sampled Seven Fortunes’ coffee before. Ever ordered a speciality coffee at Two at Symphony in The Dubai Mall? Crafted Blends in Sharjah? Qahwaty Coffee in Mirdif 35? (Plus countless other places). Then you have. And you’re probably a big fan because this is really good coffee. And lucky for us – there’s now a dedicated spot to explore all things speciality coffee with these homegrown connoisseurs, right in the heart of Dubai’s Al Quoz industrial area..


Coffee connoisseurs in the UAE can enjoy a once-in-a-lifetime opportunity to sip the world’s most expensive coffee at Seven Fortunes Coffee Roasters in Dubai. The 601 Experience will allow coffee lovers to sample the world-renowned Panama Hacienda La Esmeralda Cañas Verdes lot Montana Geisha Natural. Only 45.5 kilograms of the history-making coffee exists in the world. This natural-processed Geisha was sold at the Best of Panama Specialty Coffee auction for a record-breaking price of US$1324 (Dh4866) per kilogram. For those interested in attending the event, tickets cost between Dh250 and Dh550. For Dh250, the guest receives 15 grams of roasted Esmeralda Geisha Cañas Verdes and entry into the 601 Experience, and is also eligible to bring a friend at no additional charge. For Dh550, the guest receives 15g of roasted coffee to be brewed at Seven Fortunes, plus 50g of Esmeralda Geisha Cañas Verdes in beans. The sample must be picked up at the event.


Seven Fortunes is recognized as one of the best coffee roasting companies in Dubai. Here they ensure that they serve nothing less than high-quality, specialty beans, sourced from the world’s finest coffee farmers. They then meticulously convert these beans into the perfect cup- with both a rich aroma and taste. But that’s not all, Seven Fortunes goes above and beyond your typical coffee roastery. They also want to make you a coffee aficionado. That is why they host regular training sessions to teach enthusiasts everything they need to know about the art of coffee making.


“…I’m proud to be the one to bring this record-breaking experience to Dubai. Who knows what the future will bring, but today this coffee is the highest scoring and best tasting coffee among the Global Specialty Coffee Grading System. This is not an opinionated taste, but a proven fact,” he said. Tickets for the experience are priced at $68 (AED250), including a 15 grams coffee sample, or $150 (AED550) including a 15 grams sample to brew at Seven Fortunes as well as 50 grams in beans. Both tickets allow for a plus one entry at no additional charge.Seven Fortunes Coffee Roasters imports beans from as far as Colombia, Nicaragua, Brazil, Costa Rica, Ethiopia and Guatemala and sells them to popular cafés, restaurants and boutique hotels in Dubai. It also produces them in smaller bags for retail.


This past weekend we were back with another POPupclassics event at Seven Fortunes Roasters. The location we’ve chosen for this event was Seven Fortunes, one of Dubai’s finest coffee roasters and we showcased Stussy Samples from the actual season as well as collections by our partnering Brands Carhartt WIP, The Hundreds, Jason Markk, Nike, adidas and Carrots by Anwar Carrots. While the very famous Restaurant SALT! took care of everyone’s needs with some refreshing drinks and burgers we had new guys on the scene LOCAL who brought down their barbers and keeping everyone neat and tidy.


Local and traditional coffee shops are rapidly transforming into modern outlets with a specific emphasis on ambience and customized service offerings.

The U.A.E. has been the fastest evolving coffee market in Gulf Cooperation Council (GCC). The number of cups of coffee consumed in the country has witnessed a substantial increase from 1.4 billion cups a day in 2012 to 3.4 billion cups a day in 2016. Dubai has accounted for a major share of the number of coffee outlets in the U.A.E., followed by Abu Dhabi and Sharjah. 


دبي، الإمارات العربية المتحدة (CNN) — صوت ضجيج آلات طحن حبوب القهوة يملأ المكان.. ورائحة البن الداكن تكاد تعيدني إلى أحضان شرفة بيت العائلة الكبيرة، حيث راقبت جدّتي، لعدة سنوات، تجلس صباح كل يوم على الأرجوحة الكبيرة، وتسكب فنجاناً من القهوة الطازجة المغلية لجدّي، بينما يعلو صوت أم كلثوم في الخلفية وهي تغني “أمل حياتي…”

أعود لأتذكر أني لست هناك.. أنا هنا في مستودع كبير في المنطقة الصناعية بدبي، وقد حُوّل إلى محمصة بُن متخصصة في تحميص، وطحن، وصنع شتى أنواع القهوة عالية الجودة، لمجموعة من هواة مشروب الكافيين، الذين كثيراً ما يترددون إليه، حتى بات الجميع يعرفون بعضهم البعض.


Karim Hassan wears leopard print socks, loves Kendrick Lamar’s new album and drinks 10 coffees per day. The Johnny Depp look-a-like born in Toronto and raised in Dubai – has created Seven Fortunes, a coffee roastery in Al Quoz that employs science to create a cup of coffee. He imports beans from Colombia, Nicaragua, Brazil, Costa Rica, Ethiopia and Guatemala and sells them wholesale to a string of cafes in Dubai as well as producing small bags for the home.


My love for coffee started at university. I would spend many sleepless nights in the library with friends preparing for exams. Coffee was our partner in crime; we started looking for different tastes, exploring beans from different origins; and learning about special brewing methods. We became obsessed.

After graduation I worked in finances until I turned my passion into my profession and now I operate Seven Fortunes Coffee Roasters from a renovated warehouse in Al Quoz. I love the Chemex method for its tea-like quality. It makes for a particularly crisp and clean cup. It was invented in 1941 by German chemist Dr Peter Schlumbohn, who was a perfectionist. Nowadays, the Chemex method is the ultimate functional design piece that’s as convenient as it is trendy.


What is Seven Fortunes? Seven Fortunes is a homegrown micro roast operation based in Dubai.

We travel the world to bring green coffee beans directly from Farmers of origin countries like Guatemala and Nicaragua. After selecting our specialty blend, we then bring the beans back to Dubai and roast the at our Al Quoz roastery.

We’re a small operation, very passionate about what we do, and love exploring all the different aspects of coffee culture. We do pop-ups at events around the city, selling bags of beans, and serving up delicious hot and cold specialty drinks.